Partnering up for a good cause
A partnership between the Ismaili Council for BC and YWCA Metro Vancouver needed to tell the story of the desire to help low-income single mothers. The Ismaili Walk will raise funds for YWCA Metro Vancouver's Cause We Care House – a safe, affordable housing community in the Downtown Eastside/Strathcona area of Vancouver. The brand focuses on the positive, with three entwined circles showing the environment in which downtown eastside single mothers’ must cope, but suggest with support and housing they can move forward.