YWCA Metro Vancouver Strategic Plan

YWCA Metro Vancouver Strategic Plan

YWCA Metro Vancouver Strategic Plan

YWCA Metro Vancouver Strategic Plan

YWCA Metro Vancouver Strategic Plan

YWCA Metro Vancouver Strategic Plan

YWCA Metro Vancouver Strategic Plan

YWCA Metro Vancouver Strategic Plan

A Strategic Plan becomes a key marketing piece

YWCA Metro Vancouver took the opportunity to turn their Strategic Plan into not only for a map for their future, but also as a way to explain how their programs and services serve so many members of the community. A gate fold at the start of the brochure opens to show seven key areas of focus, which are colour coded. These colours divide the respective sections. An arrow with a circle conveys breaking the cycle of poverty, and is repeated throughout the brochure.


Scope of Work

Design and production of a 28 page brochure