A Strategic Plan becomes a key marketing piece
YWCA Metro Vancouver took the opportunity to turn their Strategic Plan into not only for a map for their future, but also as a way to explain how their programs and services serve so many members of the community. A gate fold at the start of the brochure opens to show seven key areas of focus, which are colour coded. These colours divide the respective sections. An arrow with a circle conveys breaking the cycle of poverty, and is repeated throughout the brochure.